Since 2018, Alice of Melbourne has been a trusted destination for women across Australia seeking stylish, practical, and affordable fashion.

As a family-run business, we’re proud to have grown into a brand that feels like home to our customers. At Alice of Melbourne, our team members are more than just staff – they’re part of our family. This sense of connection is what makes shopping with us special, where every customer is treated with care and is sure to find something that feels just right.

We’re committed to providing timeless, versatile clothing that flatters real women – designs that fit beautifully and make you feel amazing, no matter your shape, size, or age. Whether you’re looking for something comfortable for everyday wear or a standout piece for a special occasion, our collection has you covered. Our expert team is always ready to share tips and advice to help you style every outfit to perfection.

To all the wonderful women who have supported Alice of Melbourne, we want to say thank you. Your loyalty inspires us to keep delivering fresh, thoughtful designs that celebrate confidence and individuality.

With love,

Alice of Melbourne

xx